TIKTOK PERFORMANCE MEDIA SOLUTIONS
TikTok Isn't the Future
of African Marketing.
It's Now.
In 2021, 365 Digital brought TikTok for Business to South Africa. Since then we've scaled it 250% year-on-year, become an official TikTok partner, and run end-to-end campaigns for some of Africa's most ambitious brands. No agency on the continent knows this platform better.
WHAT IS TIKTOK?
TikTok isn't a platform
you advertise on.
It's one you belong to.
Africa's TikTok audience isn't coming — it's already here. Mobile-first, culturally switched-on, and completely immune to anything that feels like an ad. The brands winning on TikTok don't interrupt the feed. They own it.
365 Digital brought TikTok for Business to South Africa in 2021. We ran the first campaigns. We trained the first agencies. We've scaled 250% every year since. While others were still figuring out the platform, we were building it.
Today we offer every TikTok service your brand needs — strategy, media buying, native content, Branded Effects, Commerce Media — backed by access that most agencies simply don't have. We don't guess what works on TikTok in Africa. We already know.
TIKTOK SERVICES
We built this market.
We know how it works.
We don't apply global templates to African markets. Never have.
We provide strategy and manage campaigns across the entire Meta ecosystem — each platform with its own audience behaviour, ad format strategy and creative approach.
Media Strategy & Development
TikTok without a strategy is just content. We build data-driven media strategies that define your audience, set your objectives, allocate your budget across campaign types, and map your content to the moments that matter most on the platform. Strategy first. Always.
Media Buying & Distribution
As a long term TikTok partner we have access to premium inventory, early ad format access and dedicated platform support that self-serve advertisers simply can't reach. We plan, buy and optimise your TikTok media spend across In-Feed Ads, TopView, Brand Takeover and Spark Ads — with full transparency on every rand spent.
Campaign Management & Reporting
very campaign is actively managed — not set and forgotten. We continuously monitor performance, test creative variations, optimise bids and audiences, and provide transparent real-time reporting against your agreed KPIs. You always know what's working, what isn't, and what we're doing about it.
UGC & EGC Content
User Generated Content and Employee Generated Content outperform polished brand ads every time. We develop UGC strategies that turn your customers into your best marketers, and EGC programmes that give your employees a voice that builds brand trust from the inside out. Authentic. Scalable. Impossible to fake.
WHAT WE DO
TikTok Ad Units
Deployed by us.
In-Feed Ads
Native video ads in the For You feed. Skippable, sound-on, full-screen. The core TikTok format for brand and performance campaigns.
TopView
The first thing users see when they open TikTok. Up to 60 seconds of full-screen video. Maximum brand impact and reach.
Spark Ads
Boost your own or a creator's organic TikTok posts as ads. The most native-feeling ad format — and often the highest-performing.
Collection Ads
Shoppable ads that open a full-screen product gallery. Turn viewers into buyers without leaving TikTok. Ideal for e-commerce.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
WHY 365 DIGITAL FOR TIKTOK?
Any agency can run TikTok ads.
Only one launched the platform in Africa.
Here's what makes 365 Digital the only TikTok partner your brand needs in Africa.
We Launched TikTok for Business in SA
In 2021, 365 Digital brought TikTok for Business to the South African market. We built the first campaigns, the first agency relationships, and the first audience frameworks. That founding knowledge still gives us an edge no competitor can acquire.
Africa-First Creative Intelligence
TikTok content that works in the US or UK doesn't automatically work in Africa. We know what African audiences engage with — the sounds, the formats, the cultural references, the trending moments. Our creative is built for local resonance, not global templates.
Full-Funnel Accountability
We don't just build brand awareness and hope for the best. Every TikTok campaign we run is tied to measurable business outcomes — reach, engagement, website traffic, leads, sales — with real-time reporting and continuous optimisation against your agreed KPIs.
We report - fully and transparently
No surprises. Just clear data and honest human-led analysis.
We find the next growth opportunity
Once we've hit your targets, we don't stop. We identify new channels, audiences and markets to scale your success — continuously pushing your growth boundaries.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
Here's how we work
Five steps. One team.
No guesswork.
We start by understanding your brand, your audience and your current presence on TikTok. If you're starting from zero, we build your platform strategy from the ground up. If you're already active, we audit what's working and identify the opportunities you're missing.
Audience & Platform Audit
We define your campaign objectives, target audiences, content strategy and ad format mix. Then we brief your creative — either working with our in-house team or your existing creative partners — to produce content that belongs on TikTok.
Strategy & Creative Briefing
We set up your campaigns in TikTok Ads Manager with precision targeting across demographics, interests, behaviours and custom audiences. Then we launch — with full tracking, pixel installation and attribution configured from day one.
Campaign Build & Launch
No campaign is static. We continuously test creative variations, refine audience targeting and adjust bids to improve performance week by week. Our official partner access means we can act on platform changes faster than anyone else in the market.
Optimisation & Testing
Real-time dashboards, transparent reporting and regular strategic reviews. Once we've found what works, we scale — increasing budget, expanding audiences and building on winning creative to drive compounding growth over time.
Reporting & Scale
"365 Digital doesn't just know TikTok — they know how to make it work for brands. In 12 months, their knowledge and creative thinking delivered the best the platform has to offer. A strategic partner you can trust, every time."
Clare Trafankowska-Neal
Managing Director, iProspect South Africa
TikTok is where Africa's next generation of customers lives.
Ready to build a brand
that earns attention?
Whether you're launching on TikTok for the first time or scaling campaigns that aren't performing — 365 Digital gives you the platform expertise, and the African audience intelligence to make TikTok work for your brand. The best ad on TikTok never feels like one.
Let's build yours.
Start your TikTok campaign →
FREQUENTLY ASKED QUESTIONS