SMADEX AD SOLUTIONS
Precision at Scale
Across All of Africa.
Most brands reaching African audiences are paying for impressions they can't measure, on audiences they can't verify. Smadex changes that — AI-powered user acquisition, retargeting and Connected TV, deployed by 365 Digital across 14 Sub-Saharan African markets with complete transparency and accountability.
WHAT IS SMADEX
The platform that puts your brand in front of the right person,
every time.
Smadex is an AI-powered advertising platform — one of the most advanced of its kind — that automatically finds, targets and converts your ideal customers across mobile devices, streaming TV and the web.
It learns in real time, optimising every campaign to reduce wasted spend and increase the quality of every lead, install or sale it drives.
For brands operating in Africa, the stakes are higher. African audiences are mobile-first, platform-fragmented and often underserved by global ad tech. Smadex, deployed by 365 Digital — the platform's exclusive African partner — closes that gap.
The result: more of the right customers, at a lower cost, with full visibility into every rand spent.
3B+
Mobile devices
reached globally
4,000+
Connected TV
channels available
25B
Downloads tracked
per month
150+
Countries with active Smadex campaigns
AI-Powered DSP Engineered for Growth
The Platform.
Plus the Expertise.
You don't just get the platform.
You get the team that knows how to use it.
Smadex is one of the world's most transparent, high-performance DSPs — and 365 Digital is its exclusive African partner.
That distinction matters. Anyone can access a DSP. What they can't replicate is 27 years of African market knowledge, relationships with 400+ advertisers across Sub-Saharan Africa, a 70% client rebooking rate, and a team that has launched TikTok, Criteo, Tinder and Smadex itself across 14 African markets.
We don't just deploy the technology. We make it work in Africa.
Performance & Branding
Most platforms make you choose between performance and brand-building. Smadex does both. We combine precision targeting with Smadex's award-winning creative studio to run campaigns that convert today and build brand equity tomorrow. Data-led. Creatively sharp. Always measurable.
User Acquisition
Finding new customers at scale is hard. Finding the right ones is harder. Smadex's machine-learning algorithms analyse behaviour patterns across millions of data points to identify your highest-potential audiences — then reach them at exactly the right moment. We don't just drive volume. We drive quality users who convert and come back.
Retargeting
Your best customers are the ones who already know you. Smadex's retargeting campaigns reactivate warm audiences — people who've engaged with your brand but haven't yet converted — with personalised messaging that brings them back. Lower costs, higher ROI, and a growth strategy that compounds over time.
Connected TV
Connected TV is reshaping how Africa watches — and how brands get seen. Smadex puts your brand in front of engaged, lean-back audiences across 4,000+ streaming and smart TV channels, with the targeting precision of digital and the storytelling impact of broadcast. Reach your audience where their attention is undivided.
Mobile Subscription Service
Africa's mobile ecosystem runs on carrier billing — and Smadex is built for it. Our Mobile Subscription Services connect your content and offerings directly to consumers via Direct Carrier Billing across Sub-Saharan Africa. Global reach. Trusted partnerships. Seamless delivery.
How 365 Digital Drives Mobile User Acquisition Using Smadex
365 Digital leverages Smadex, an award-winning transparent Demand-Side Platform (DSP), to power mobile growth, user acquisition, and Connected TV (CTV) advertising for brands. By utilising proprietary machine learning algorithms and privacy-centric contextual targeting, 365 Digital helps advertisers acquire high-quality users, maximise Return on Ad Spend (ROAS), and execute precise direct response and brandformance campaigns.
AI-Powered Platform
Smadex's proprietary machine learning adapts to your campaign in real time — using contextual signals and first-party data to continuously find and refine your highest-converting audiences.
Award-Winning Creative Studio
Built-in creative production and AI-powered testing means your ads are always optimised — not just targeted. Better creative. Better results. No separate agency needed.
Full-Funnel.One Platform.
Smadex's proprietary machine learning adapts to your campaign in real time — using contextual signals and first-party data to continuously find and refine your highest-converting audiences.
Total Transparency
No black boxes. Every campaign comes with real-time reporting, independently verified results through your existing measurement tools, and complete visibility on where every rand is going. You always know what's working — and what isn't.
Integrated with the tools you already trust.
Smadex connects seamlessly with the industry's leading mobile measurement and attribution partners —
so your data flows cleanly and your results are always independently verified.
"Five times our click target. Eighteen percent below our CPM benchmark. Ninety bonus registrations we didn't even ask for. That's what working with 365 Digital and Smadex looks like."
Frankie B.
STADIO HIGHER EDUCATION
LET'S GROW
Ready to reach Africa at scale?
Whether you're looking to acquire new users, retarget warm audiences or make your mark on Connected TV — Smadex, deployed by 365 Digital, gives you the precision and scale to do it across Sub-Saharan Africa.
Let's build your next campaign →
FREQUENTLY ASKED QUESTIONS