TRUECALLER AD SOLUTIONS
Own the Most Trusted Screen
in Mobile Advertising
Exclusively available in South Africa & Kenya via 365 Digital.
In an era of digital noise, trust is your most valuable currency. With Truecaller Ad Solutions, we help you transform verified attention into measurable confidence. Brands don't just reach more people on Truecaller—they reach better-prepared people in low-noise, high-intent environments.
WHY TRUECALLER?
The ROI of
Verified Attention
How to Reach Verified Audiences with Truecaller Ads in South Africa
365 Digital is the exclusive reseller of Truecaller Ad Solutions in South Africa and Kenya. Through this partnership, advertisers gain access to premium ad formats—such as Caller ID and Interstitials—that command 65% to 75% viewability. In South Africa alone, Truecaller delivers over 9.4 billion monthly impressions, offering brands verified, additive reach and up to a 38% incremental audience expansion.
Expansive & Incremental Reach
Verified Additive Reach: Unlock an impressive +26-38% incremental audience.
Identity-Safe Expansion: Backed by VTION behavioural data, this reach is verified
Precise Targeting & Lifecycle Optimisation
1st-Party Intelligence: Move beyond inferred third-party data with access to Truecaller's 1st-party audience.
Lifecycle Re-Targeting (RRR Framework): Drive lifetime value (LTV) through tailored Retargeting
Unique, High-Impact Ad Formats
A direct partnership with 365 Digital unlocks premium and exclusive inventory unavailable through standard 3rd-party programmatic channels.
High-Intent Advertising & Verified Attention
Premium Viewability: Reach users in action-oriented, high-attention moments. Formats like Caller ID and Interstitials command 65%-75% viewability.
TRUECALLER
South African Audience Reach
Target specific verticals within the South African market with precision.
Leverage a combination of unique offline and online signals to reach your exact customer.
Appography: Target users based on the apps they use (from a pool of 150,000+ apps).
Device Targeting: Segment by Operating System, Device Brand, and Price Point
(e.g., target premium device owners).
Geo-Targeting: Include or exclude specific geographic regions.
Time & Context: Target based on call frequency, duration, and recency.
9.4B
Monthly Impressions in South Africa.
Our 2025 Impact
in Numbers
Measure Brand Impact
Use tailored Brand Lift Studies to measure full-funnel uplift from awareness to advocacy.
Optimise
Enjoy full-funnel performance visibility with transparent attribution.
Quantify ROI
Partnering with trusted research firms like Kantar, VTION, and RainMan Consulting.
Globally Certified
Trust and Security, recognised ISO standards by TÜV Rheinland. ISO 27001 | ISO 9001 | ISO 22301.
PREMIUM AD SOLUTION EXCLUSIVE TO 365 DIGTAL
Unique, High-Impact Ad Formats
A direct partnership with 365 Digital unlocks premium inventory unavailable through standard 3rd-party programmatic channels.
Gain access to proprietary placements like Message ID, Sponsored Bubble, and Brand Moments. View more premium ad units below.
Truecaller
Masthead
Own the most trusted screen
Unmatched brand relevance with presence on the most trusted screen, during high intent moments.
100% Screen Attention
It’s unmissable, users must look to see who's calling.
Zero Competition
Your brand owns the screen. No clutter. No distractions.
TC PLAY
Takeovers
Command attention with immersive formats like After Call Screen (ACS) Plus, MiniStitial, Immersive Video, and Click-to-Experience takeovers. More Custom Rich Media Formats, Native Experience, In-House Creative Support, and of-course, Precision Targeting at Scale.
Truecaller
Roadblocks
Exclusive access to Full day roadblocks, Hourly roadblocks, Reach & Frequency roadblocks and Audience roadblocks to Drive impact within your target audience segment.
Ready to Own Mobile's Most Trusted Screen?
Book Your Truecaller Strategy Session Today.
Connect with our expert team at 365 Digital to explore exclusive Truecaller ad formats, precise targeting capabilities, and how to drive full-funnel impact for your brand in South Africa and Kenya. Fill out the form to receive more information, request our latest media kit, or schedule a custom strategy session.
FREQUENTLY ASKED QUESTIONS