Unlocking Success: Vodapays Summer Surge Campaign see a staggering 708% ROAS.

Driving installs, in-App engagement and revenue through Adwake's In-App Growth Solutions.

Objective

The initiative sought to leverage advanced technology and targeted advertising to significantly boost app downloads and in-app purchases, ultimately increasing revenue and expanding market share.

Challenge

In the highly competitive mobile payments market, VodaPay aimed to enhance its market presence and drive user engagement. To achieve these goals, VodaPay partnered with 365 Digital for the “Summer Hydra” campaign. The initiative sought to leverage advanced technology and targeted advertising to significantly boost app downloads and in-app purchases, ultimately increasing revenue and expanding market share.

Solution

To achieve these objectives, 365 Digital implemented a comprehensive strategy that integrated Adwake’s advanced programmatic technology with Adjust’s robust measurement capabilities. The media strategy focused exclusively on mobile and digital channels, aligning with the target audience’s high engagement with these platforms. Dynamic, visually compelling in-app ads were utilised to capture user attention and drive actions.

Adwake’s platform enabled precise targeting and real-time optimization of ad placements, ensuring ads reached the most relevant audience segments. Adjust provided critical insights into user behaviour and campaign performance, allowing for continuous refinement based on live data. Weekly optimizations ensured the campaign remained effective and responsive to user interactions, enhancing overall impact.

Stacy Linden, Vodacom

Vodacom partnering with 365 Digital on our Summer Campaign was chosen due to 365 support and functionality through our MMP platform Adjust. Aligning with 365 was a tactical approach knowing that optimisation and attribution would be transparent and a way to increase our revenue numbers.

The app offering afforded our team robust features and seamless integration capabilities.

ROAS resulted in 708% which allowed for this platform's contribution to exceed our expectations.

Outcome

The campaign achieved remarkable success, delivering outstanding results across key metrics:

• 1,198,254,151 Ad Impressions

• 1,429,062 Clicks

• 3.64% Click-Through Rate

• 7,028 App Installs

• 8,839,962 Daily Unlocks

• R3,542,033.75 Revenue Generated

• 708% Return on Ad Spend (ROAS)

The ROI, calculated at 608.41%, highlights a significant return on the R500,000 investment.

ROAS

708%

708% ROAS was achieved with a budget of R500K

App Installs

7028

App Downloads

and Installs

Revenue

R3,54M

Revenue Generated

Unlocks

8,8 M

Daily In-App Unlocks

Conclusion

The success of the campaign underscored the effectiveness of the integrated technology and targeted strategy. The innovative use of Adwake and Adjust technologies set a new standard in mobile marketing, demonstrating exceptional engagement and revenue generation capabilities.

The campaign not only exceeded expectations but also reinforced the value of advanced programmatic and measurement tools in driving substantial business growth.