Introduction

At 365 Digital, we recognise that inventory quality, strict policy compliance, and robust publisher governance are foundational to the long-term success of the Google MCM (Multiple Customer Management) programme, particularly within the Sub-Saharan Africa (SSA) market.
Quality control is not a secondary process for us; it is a core operating principle. We believe that a clean, compliant network is the only path to sustainable revenue growth and premium advertiser access.

 
1. Ad Exchange Optimisation & Revenue Strategy

Compliance is the foundation, but revenue is the goal. By strictly adhering to Google Policies and maintaining a premium network environment, 365 Digital unlocks superior monetisation opportunities for our publishers.
We do not believe in a "set and forget" strategy. Our team actively manages the Ad Exchange (AdX) network to ensure publishers receive a tangible uplift in yield through:
 

• Active Inventory Management: We analyse performance data to make proactive recommendations on ad placements. This includes deploying high-impact ad units designed to drive higher viewability, which directly correlates to increased revenue.

• Advanced Pricing Rules: We utilise sophisticated demand-side management techniques, including granular pricing rules and floor price optimisation, to ensure you get the true value of your inventory rather than just the clearing price.

• GAM Open Bidding: Where applicable, we implement Google Ad Manager (GAM) Open Bidding. This streamlines demand sources within a unified auction, increasing competition for your impressions without the latency often associated with client-side headers.

 
2. Inventory Quality & Score Management

To protect the integrity of our network—and the revenue of every publisher within it—we actively monitor the Inventory Quality Score across all partners. Our objective is to maintain a consistently high-quality, policy-compliant ecosystem that advertisers trust.

Key Controls Include:

• Continuous Monitoring: Real-time tracking of Invalid Traffic (IVT) and click behaviour across all child publisher inventory.

• Proactive Detection: Identification of click spam, accidental clicks, and abnormal engagement patterns before they result in revenue clawbacks.

• Rapid Remediation: Immediate escalation and corrective action when quality thresholds are breached.

Any publisher demonstrating repeated or material quality violations will be subject to corrective action or termination to protect network integrity.

 
3. Publisher Onboarding & Compliance Framework

Growth does not come at the expense of quality. All publishers entering the 365 Digital MCM programme undergo a structured onboarding and compliance process:
 

• Pre-Onboarding Assessment: A rigorous review of inventory suitability and traffic sources.

• Mandatory Standards: Publishers must accept Google Ad Manager Partner Guidelines and 365 Digital quality standards.

• Transparency: Clear disclosure of monetisation methods, traffic sources, and content policies is required.

Zero Tolerance Policy: 365 Digital maintains a zero-tolerance policy for fraudulent activity, policy evasion, or the misrepresentation of traffic sources.

 
4. Ads.txt & App-ads.txt Enforcement
To combat domain spoofing and unauthorised selling, we enforce mandatory ads.txt (web) and app-ads.txt (mobile app) adoption.

• 100% Compliance Required: Correct implementation is a condition of onboarding.

• Authorisation: Publishers must authorise 365 Digital as an approved seller.

• Ongoing Audits: Compliance is verified prior to monetisation and audited monthly.

Failure to maintain ads.txt or app-ads.txt compliance will result in an immediate suspension of monetisation until resolved.
 
 
5. Our Commitment to the Google Ecosystem
We approach the MCM opportunity as a long-term partnership with Google. 365 Digital is fully committed to operating a programme that prioritises advertiser trust, user experience, and sustainable revenue.

We pledge to:

• Operate strictly within all Google Ad Manager, AdX, and MCM policies.

• Proactively manage risk within SSA markets.

• Scale responsibly, ensuring quality governance keeps pace with network growth.
   

This compliance-first approach ensures that your growth under the 365 Digital MCM programme is defensible, sustainable, and aligned with global standards.