ADWAKE - MOBILE PERFORMANCE MARKETING
Pay for Results
Not Promises.
Adwake is the performance marketing platform that finds your customers, re-engages the ones who left, and builds your brand across Africa's mobile landscape — with a risk-free model that ties our success directly to yours. Deployed exclusively in Sub-Saharan Africa by 365 Digital.
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WHAT IS ADWAKE?
The platform that grows your mobile business — and only charges you when it does.
Adwake is an AI-powered performance marketing platform built for mobile growth — finding the right users, re-engaging the ones who've lapsed, and building brand awareness across Africa's most active channels.
What makes it different is simple: you only pay when results are delivered. Agree a target CPI or CPA upfront. If Adwake doesn't hit it, you don't pay.
Deployed across Sub-Saharan Africa exclusively by 365 Digital — 27 years of local expertise, 14 markets, and a track record of above-benchmark results for Africa's most ambitious brands.
708%
Increase in ROAS
for top clients.
800M+
Daily active users
in our network.
20+
Premium DSPs
and SDKs connected.
14
Sub-Saharan African
markets we operate in.
ADWAKE SOLUTIONS
Three ways we Grow
your Mobile Business.
You don't just get the platform.
You get the team that knows how to use it.
Every solution operates on the same principle — you define the result, we achieve it, then you pay. No retainers. No excuses. Just performance.
User Acquisition - Fixed CPI/CPA
You tell us your target cost-per-install or cost-per-acquisition. We find and convert the right users at that price — or you don't pay. Using AI-powered targeting across 800M+ daily active users and 20+ premium DSPs and SDKs, we scale your user base efficiently, without the risk.
Branding - Category Leadership
Being found isn't enough. You need to be remembered. Our branding campaigns position your mobile business as the category leader across Africa — building awareness and recall through targeted placements that reach your audience at the right moment, on the right screen, with the right message. Stay top of mind. Stay ahead of the competition.
Retargeting - Reactive,
Re-engage, Recover
Your most valuable users are often the ones who've already engaged with your app but haven't converted — or who've gone quiet. Adwake's retargeting campaigns bring them back with personalised, timely messaging that reignites their interest. Lower acquisition costs. Higher lifetime value. Growth that compounds.
TRANSPARENT TECHNOLOGY
You see everything we see
Real-Time Dashboard
Cross-platform campaign management with live data across Android and iOS. See consolidated performance, media spend and monetised data in a single view.
Multivariable Reporting
Customised, intuitive reporting built around your KPIs. Download detailed raw reports in a single file, no waiting, no data gaps.
Ai Predictions
Robust automation and accurate data-based predictions for smarter decision-making. The platform learns from every campaign to continuously improve your results.
Creative Optimisation
Continuous creative and channel testing to find what resonates with your specific African audiences — and scale what's working in real time.
Adwake Tech recognised globally
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
5-STEP JOURNEY
We don't run campaigns and disappear.
We walk the journey with you.
1.
We listen first
We explore your history, understand your current performance and get clear on exactly what success looks like for your business.
2.
We build your plan
We create a personalised growth strategy and design the optimal media mix across Adwake's network of 800M+ daily active users and 20+ premium channels.
3.
We launch and optimise
Campaigns go live with real-time monitoring and continuous optimisation — adjusting audiences, creatives and bids to maximise performance against your agreed KPIs.
4.
We report - fully and transparently
You receive real-time dashboard access plus detailed reporting on every metric. No black boxes. No surprises. Just clear data and honest analysis.
5.
We find the next growth opportunity
Once we've hit your targets, we don't stop. We identify new channels, audiences and markets to scale your success — continuously pushing your growth boundaries.
"The app offering afforded our team robust features and seamless integration capabilities. With 365 App Services, the Vodacom campaign was able to reach a wider audience and deliver a memorable customer experience that ultimately led to increased engagement and an increase in revenue.
ROAS resulted in 112%, which allowed for this platform's contribution to exceed our expectations."
Stacy Linden
Vodacom Teleco
Adwake Campaign, 2025 · Managed by 365 Digital
LET'S GROW
Ready to only pay for results?
If you're growing a mobile business in Africa and you're tired of paying for activity that doesn't convert — Adwake, exclusively deployed by 365 Digital, is built for you.
We agree your KPIs upfront, we execute with precision across 14 Sub-Saharan African markets, and we report everything in real time.
No retainers. No guesswork. Just growth.
Start your performance campaign →
FREQUENTLY ASKED QUESTIONS