Meta Business Partner · Facebook · Instagram · WhatsApp
3.27 Billion People.
We Know How to Reach Yours.
Meta's ecosystem — Facebook, Instagram, WhatsApp, Messenger and Audience Network — reaches more people every day than any other advertising platform on earth. But reach without precision is just noise. 365 Digital turns Meta's unmatched scale into measurable business results — across South Africa and Sub-Saharan African markets — with 27 years of audience intelligence that no generalist agency can match.
WHY META?
Your customers are across Meta. We know where to find them.
Every screen. Every stage of your customer's journey — from first discovery to repeat purchase.
Most brands scratch the surface. They boost a post, run a basic Facebook ad and call it a strategy. We build full-funnel campaigns using Meta's Advantage+ AI, custom audiences and cross-platform optimisation to find and convert your highest-value customers — at scale.
Deployed across Sub-Saharan Africa by 365 Digital. 27 years of local expertise. R2.6 billion in media value. We don't guess what works here.
We already know.
META SERVICES
Social that fits your media strategy.
Not fights it.
We don't apply global templates to African markets. Never have.
We provide strategy and manage campaigns across the entire Meta ecosystem — each platform with its own audience behaviour, ad format strategy and creative approach.
Widest reach. All ages.
Full-funnel from awareness to purchase.
Visual-first. Reels, Stories and Shopping for high-intent audiences.
Audience Network
Extend your reach beyond Meta apps to thousands of partner sites and apps.
WhatsApp has over 30 million active users in South Africa alone — and is the dominant communication platform across SSA. Click-to-WhatsApp ads for direct customer conversations.
WHAT WE DO
Meta service.
One African team.
Meta
Ads Strategy
Before a single ad goes live, we build your campaign architecture — defining objectives, audience segments, budget allocation, platform mix and creative direction. A Meta strategy isn't a boosted post. It's a full-funnel growth plan aligned to your business outcomes, your customer journey and the specific African markets you're targeting.
Audience Targeting & Segmentation
Meta's targeting capabilities are the most sophisticated in digital advertising — but only if you know how to use them. We build custom audiences from your first-party data, create lookalike audiences to find new high-value customers, and layer interest, behaviour and demographic targeting to reach the right person, at the right moment, with zero wasted spend.
Performance & Conversion Campaigns
Awareness is vanity. Revenue is sanity. We use Meta's Advantage+ and Value-Based Optimisation to train the algorithm to find your highest-value customers — not just your cheapest clicks. Every campaign is tied to a real business metric: purchases, leads, app installs, form completions — and optimised relentlessly against it.
Retargeting & Lifecycle Campaigns
The customers most likely to buy from you are the ones who already know you. We build retargeting sequences that re-engage website visitors, app users and past customers with personalised messaging — and lifecycle campaigns that move prospects through the funnel from awareness to purchase. Lower cost-per-acquisition. Higher lifetime value. Growth that compounds.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
WHY 365 DIGITAL FOR META?
Any agency can run Meta ads.
Few can make them work in Africa.
Meta's platform is global. African audiences are not. Here's what makes 365 Digital the right partner for brands serious about Meta performance in Sub-Saharan Africa.
African Audience Intelligence
27 years. 14 markets. 400+ advertisers. We know how African consumers behave on Meta— what they engage with, what they scroll past, and what makes them buy. No global agency can replicate that.
Full-Funnel, Not Just Impressions
We don't report on likes and call it a result. Every campaign is built around a real business outcome — revenue, leads, ROAS — and optimised relentlessly against it. R2.6 billion in media value proves what that looks like.
Meta AI — Used Properly
Advantage+ is powerful. Most agencies let it guess. We configure pixel setup, conversion events and value optimisation from day one — so Meta's AI is hunting for your best customers, not just the cheapest clicks.
WhatsApp — Africa's Untapped Edge
30 million South Africans use WhatsApp daily. Most agencies ignore it. We build Click-to-WhatsApp campaigns and conversational commerce strategies that turn Africa's most-used app into your highest-converting Meta channel.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
How 365 Digital Drives ROI with Meta Ads in African Markets
365 Digital builds full-funnel performance marketing campaigns across Facebook, Instagram, WhatsApp, and the Audience Network. Using 27 years of African audience intelligence and Meta's Advantage+ AI, 365 Digital executes a proven five-step process—covering strategy, pixel tracking, campaign launch, and continuous testing—to lower cost-per-acquisition and increase lifetime value for brands in South Africa and Sub-Saharan Africa.
We start by understanding your business, your audience and your current Meta performance. Then we build a full-funnel campaign strategy — objectives, audience architecture, platform mix, budget allocation and creative direction — before anything goes live.
Audit & Strategy
We configure your Meta Pixel, Conversions API, custom conversion events and value optimisation from the ground up. Most agencies skip this step. We don't — because without the right data infrastructure, Meta's AI can't do its job and your campaigns will never reach full potential.
Pixel, Tracking & Infrastructure
We brief your ad creative — native to each platform and format — then build and launch your campaign structure across Facebook, Instagram, WhatsApp and Audience Network. Targeting set. Budgets allocated. Everything tracked from day one.
Campaign Build & Launch
Active daily management — testing creative variations, refining audiences, adjusting bids, killing what doesn't work and scaling what does. We use Meta's AI tools deliberately and strategically, not passively. The longer campaigns run, the smarter and more efficient they become.
Optimisation & Testing
Real-time dashboards, transparent reporting against your agreed KPIs, and regular strategic reviews. No vanity metrics. No inflated reach numbers.
Just clear data on what your Meta spend is returning — and a plan to make it return more.
Reporting & Growth Planning
"365 Digital doesn't just know TikTok — they know how to make it work for brands. In 12 months, their knowledge and creative thinking delivered the best the platform has to offer. A strategic partner you can trust, every time."
Clare Trafankowska-Neal
Managing Director, iProspect South Africa
ARE YOUR CUSTOMERS SEEING YOUR BRAND?
Stop boosting posts.
Start building results.
If your Meta spend isn't delivering the ROAS, leads or revenue your business needs — the problem isn't the platform. It's the strategy. 365 Digital builds Meta campaigns that are structured correctly, targeted precisely, and optimised relentlessly against real business outcomes — across South Africa and 14 Sub-Saharan African markets.
Less noise. More signal. More results.
Get a Meta Strategy Review →