Question 1

Is Truecaller advertising available outside South Africa and Kenya?

Accepted Answer

Currently, 365 Digital holds exclusive reseller rights for Truecaller Ad Solutions in South Africa and Kenya. These are the only two markets where you can access the full suite of Truecaller ad formats — including premium placements like Caller ID, Masthead, and Sponsored Bubble — through us. If you're operating in other African markets, speak to us about complementary platforms we manage that offer comparable verified reach.

Question 2

What level of geographic targeting is available within South Africa?

Accepted Answer

Truecaller's geo-targeting allows you to include or exclude specific regions, provinces, and metropolitan areas within South Africa. You can target at national level for broad reach campaigns, or narrow to specific metros — Johannesburg, Cape Town, Durban, Pretoria — for localised activations. This can be layered with device type, appography, and behavioural signals to build hyper-relevant audience segments within your chosen geography.

Question 3

Can I run a campaign in South Africa and Kenya simultaneously?

Accepted Answer

Yes. Multi-market campaigns across South Africa and Kenya can be structured and managed through 365 Digital as a single engagement. Each market requires its own creative and audience strategy — consumer behaviour, device penetration, and category dynamics differ meaningfully between the two. We'll advise on whether a unified or market-specific approach is more appropriate for your brief.

Question 4

Are the 9.4 billion monthly impressions specific to South Africa, or combined across markets?

Accepted Answer

The 9.4 billion monthly impressions figure is specific to South Africa. Kenya has a separate and significant Truecaller user base — Truecaller is one of the most-installed apps on the continent — and we can provide market-specific reach estimates for Kenya during the strategy session. Combining both markets materially increases your total addressable audience.

Question 5

Can I target users in specific South African provinces, or only at national level?

Accepted Answer

Both are possible. You can run a national campaign for maximum scale, or apply provincial and metro-level geo filters to focus spend where your business operates or where category demand is strongest. For brands with regional distribution (retail, financial services, telecoms), geo-fencing by province or city allows you to align media investment directly with commercial footprint.

Question 6

My brand operates across multiple African markets beyond SA and Kenya. Can Truecaller reach those audiences?

Accepted Answer

Not through Truecaller specifically — our exclusive partnership covers South Africa and Kenya only. For broader SSA reach, we'd typically recommend layering in Smadex (programmatic across SSA) or TikTok, both of which we manage with regional capability. If pan-African reach is your objective, we can build a multi-platform strategy that includes Truecaller where available and supplements with other verified inventory elsewhere.

Question 7

What minimum media spend do you recommend?

Accepted Answer

It depends on your channels and markets. For single-market programmatic campaigns, we typically recommend a minimum of R150K per month in media spend to generate statistically meaningful data for optimisation. For multi-market or multi-platform strategies, budgets scale accordingly. We'll advise during the diagnostic phase — we'd rather turn down a brief than waste your money.

Question 8

Do you work with brands outside South Africa?

Accepted Answer

Yes. While our deepest expertise is in South African and Sub-Saharan African markets, our platform partnerships (Criteo, TikTok, Meta, Smadex) are global. We currently manage campaigns across multiple African markets and have supported activations in MENA and Southeast Asia. If your audience is on the continent, we likely already know how to reach them.

Question 9

How do you measure incrementally — not just attribution?

Accepted Answer

Attribution tells you who clicked. Incrementality tells you what actually worked. We use controlled holdout testing, geo-lift studies, and platform-level incrementality tools (including Criteo's commerce media measurement suite) to isolate the true uplift generated by your media spend. If a campaign can't prove it moved the needle, we reallocate.

Question 10

What makes 365 Digital different from other performance agencies?

Accepted Answer

Three things. First, 27 years of operating in African markets — we understand local media behaviour, infrastructure constraints, and audience dynamics that global playbooks miss. Second, our platform partnerships aren't reseller agreements — we hold direct, senior-level relationships with Criteo, TikTok, Truecaller, and others that give our clients priority access to inventory, betas, and support. Third, we're performance-only. We don't do brand campaigns. Every rand we manage is measured against a commercial outcome.

Question 11

What does the engagement model look like?

Accepted Answer

We structure most partnerships as monthly retainers with a performance component. The retainer covers strategy, campaign management, and reporting. The performance component aligns our incentives with yours — we earn more when you grow. Typical engagements run in 90-day cycles with clear KPIs set at the start of each cycle. No long-term lock-in contracts.

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