How Geewiz soared to a 2,491% ROAS using Criteo's innovative Dynamic Shopping Feed Campaigns.
★ Winner of 1 x Gold, 1 x Silver, at the MMA South Africa SSA Smartie Awards 2024
2,491%
Return on Ad Spend (ROAS)
R713,600
Revenue Generated in Sales
312
Total Sales Driven (May 2024)
R28,650
Total Ad Spend Investment
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
01 —CHALLENGE
The Drive for E-Commerce Efficiency
Geewiz, a fast-growing and dynamic e-commerce platform, needed to aggressively scale its online revenue. However, simply pouring more money into digital ads wasn't the answer. They needed advanced digital marketing strategies that guaranteed efficiency.
The primary goal was clear: achieve a massive Return on Ad Spend (ROAS) without blowing the budget. To do this, Geewiz needed a partner capable of optimiSing their vast product feed and leveraging innovative programmatic tech to turn intent into immediate sales.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
02 — SOLUTION
AI-Powered Precision & Dynamic Feeds
Partnering with 365 Digital and utilizing the power of Criteo, we developed a highly targeted, lower-funnel programmatic strategy designed
for maximum conversion.
ROAS Focus & Pixel Blueprint →
Together with the Geewiz team, 365 Digital's programmatic strategists mapped out a custom OneTag/Pixel Blueprint. This critical step refined the entire customer journey, ensuring that every digital touchpoint was flawlessly tracked and optimiSed for conversion.
Dynamic Feed Enhancement →
In e-commerce, relevance is revenue. We completely overhauled Geewiz’s dynamic product feed, highlighting high-demand items and tailoring ad placements to match real-time customer preferences and browsing behavioUrs.
Recency Remarketing & AI Bidding
By plugging into Criteo's advanced AI and automated bidding strategies, the campaign became a conversion engine. We aggressively targeted lower-funnel, high-intent users through Recency Remarketing—prioritizing top-performing channels to ensure no ad spend was wasted.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
03 - results
Turning a Modest Budget into Massive Revenue
The collaborative effort between Geewiz and 365 Digital delivered a transformative outcome. The meticulously optimized campaign generated R713,600 in revenue from a highly efficient investment of just R28,650.
By driving 312 direct sales in a single month, the campaign secured a breathtaking 2,491% ROAS.
Not only did Geewiz smash its revenue targets, but the brand also established a scalable, AI-driven model for future digital marketing. The campaign stands as a masterclass in how advanced dynamic shopping feeds, when paired with strategic execution, can drive unprecedented e-commerce growth.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
04 — TESTIMONIAL
"365 Digital's expertise truly stands out. Their deep knowledge and detailed reporting have provided invaluable insights, helping us make informed decisions with confidence. I highly recommend their services for anyone looking to elevate their digital marketing strategy."
– Ari Oppenheimer, Geewiz
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.