Driving installs, in-App engagement and revenue through Adwake's
In-App Growth Solutions.
★ Winner of 2 x Gold at the MMA South Africa SSA Smartie Awards 2024
708%
ROAS was achieved with
a budget of R500K
7028
App Download's & Installs
R3,5M
Revenue Generated
8,8M
Daily in App unlocks
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
01 — Objective & CHALLENGE
Boost App downloads & In app purchases
The initiative sought to leverage advanced technology and targeted advertising to significantly boost app downloads and in-app purchases, ultimately increasing revenue and expanding market share.
In the highly competitive mobile payments market, VodaPay aimed to enhance its market presence and drive user engagement. To achieve these goals, VodaPay partnered with 365 Digital for the “Summer Hydra” campaign. The initiative sought to leverage advanced technology and targeted advertising to significantly boost app downloads and in-app purchases, ultimately increasing revenue and expanding market share.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
02 — Solution
Dynamic, visually compelling
in-app ads
To achieve these objectives, 365 Digital implemented a comprehensive strategy that integrated Adwake’s advanced programmatic technology with Adjust’s robust measurement capabilities. The media strategy focused exclusively on mobile and digital channels, aligning with the target audience’s high engagement with these platforms. Dynamic, visually compelling in-app ads were utilised to capture user attention and drive actions.
Adwake’s platform enabled precise targeting and real-time optimisation of ad placements, ensuring ads reached the most relevant audience segments. Adjust provided critical insights into user behaviour and campaign performance, allowing for continuous refinement based on live data. Weekly optimisations ensured the campaign remained effective and responsive to user interactions, enhancing overall impact.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
03 — Execution
Data → Targeting → Optimisation → Download → Install
The campaign achieved remarkable success, delivering outstanding results across key metrics:
Ad Impressions
1,198,254,111
CLICKS
1,429,062
APP INSTALLS
7,028
ROI
608.41%
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
07 — Conclusion
We reinforced the value of advanced programmatic and measurement
The success of the campaign underscored the effectiveness of the integrated technology and targeted strategy. The innovative use of Adwake and Adjust technologies set a new standard in mobile marketing, demonstrating exceptional engagement and revenue generation capabilities.
The campaign not only exceeded expectations but also reinforced the value of advanced programmatic and measurement tools in driving substantial business growth.
