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365 Digital Resources
for Marketers
Helping you stay up to date with some helpful resources and industry information.
Beyond the Discount: The New Rules for Winning Black Friday 2025
Black Friday is no longer a simple sprint for the deepest discounts. The frantic, one-day doorbuster dash has evolved into a prolonged season of strategic spending, shaped by a consumer who is more resilient, calculated, and digitally savvy than ever before.
Aug 265 min read
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The Flaw in Last-Click Attribution: A Guide to Better Measurement
The Last-Click Illusion: Why Your Marketing Measurement Might Be Lying to You.
Jun 94 min read
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The Booming iGaming Market in Africa: Opportunities and Insights
The global iGaming sector, encompassing online betting and wagering, is experiencing a phenomenal surge, and Africa, with South Africa at the forefront, presents a landscape ripe with potential.
May 293 min read
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The "Add to Cart" Blues: Why Online Shopping Needs a Spark of Joy (And How Brands Can Ignite It)
Shopping is no longer seen as a special occasion because it’s so ubiquitous. We no longer go shopping because we’re always shopping.
May 65 min read
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Maximising Opportunities for Black Friday and Cyber Monday
Criteo has become a game-changer for brands looking to accelerate their commerce growth strategies.
Oct 15, 20243 min read
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The Revival of Rich Media Ad Formats
Reviving rich media ads will enhance ad quality and boost revenue. Advertising continues to be a key revenue source for media executives.
Aug 7, 20243 min read
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5 Predictions for Advertising in 2024: AI, Retail Media, & More
2024: a year poised to redefine advertising. As we embark on this new journey, the advertising landscape stands ready for another...
Feb 5, 20241 min read
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Unleashing the Power of Authentic Storytelling in Advertising for Lasting Impact.
In the ever-changing world of marketing, attention spans are dwindling, and algorithms reign supreme. Yet, one strategy has held firm...
Jan 29, 20243 min read
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Strategies for Successfully Reaching Consumers Online
Strategies for Successfully Reaching Consumers Online
Aug 23, 20232 min read
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Adding Real Value to Your Brand or Business: Strategies for Success
Adding Real Value to Your Brand or Business: Strategies for Success
Jun 26, 20233 min read
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Unlocking the Blueprint: 7 Essential Steps to Develop a Winning Paid Media Strategy
Unlocking the Blueprint: 7 Essential Steps to Develop a Winning Paid Media Strategy
May 29, 20233 min read
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The Power of a Call to Action: Why a Call to Action is Critical for Success
The Power of a Call to Action: Why a Call to Action is Critical for Success
Apr 20, 20232 min read
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8 Ways to keep your brand top of mind
The Power of a Call to Action: Why a Call to Action is Critical for Success
Feb 23, 20232 min read
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Do you have a mobile-first marketing strategy?
Do you have a mobile-first marketing strategy? As a business owner, it is necessary to take quick steps to implement a mobile-first strategy
Dec 5, 20223 min read
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5 Creative Best Practices for Display Advertising
5 Creative Best Practices for Display Advertising.
Jul 15, 20223 min read
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Mobile Marketing Glossary – The Cheat Sheet you never knew you needed
Mobile Marketing Glossary – The Cheat Sheet you never knew you needed.
Jul 7, 20221 min read
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