It depends on your channels and markets. For single-market programmatic campaigns, we typically recommend a minimum of R150K per month in media spend to generate statistically meaningful data for optimisation. For multi-market or multi-platform strategies, budgets scale accordingly. We'll advise during the diagnostic phase — we'd rather turn down a brief than waste your money.

Yes. While our deepest expertise is in South African and Sub-Saharan African markets, our platform partnerships (Criteo, TikTok, Meta, Smadex) are global. We currently manage campaigns across multiple African markets and have supported activations in MENA and Southeast Asia. If your audience is on the continent, we likely already know how to reach them.

Attribution tells you who clicked. Incrementality tells you what actually worked. We use controlled holdout testing, geo-lift studies, and platform-level incrementality tools (including Criteo's commerce media measurement suite) to isolate the true uplift generated by your media spend. If a campaign can't prove it moved the needle, we reallocate.

Three things. First, 27 years of operating in African markets — we understand local media behaviour, infrastructure constraints, and audience dynamics that global playbooks miss. Second, our platform partnerships aren't reseller agreements — we hold direct, senior-level relationships with Criteo, TikTok, Truecaller, and others that give our clients priority access to inventory, betas, and support. Third, we're performance-only. We don't do brand campaigns. Every rand we manage is measured against a commercial outcome.

We structure most partnerships as monthly retainers with a performance component. The retainer covers strategy, campaign management, and reporting. The performance component aligns our incentives with yours — we earn more when you grow. Typical engagements run in 90-day cycles with clear KPIs set at the start of each cycle. No long-term lock-in contracts.