Build Brand Love
Using Tinder
365 Digital is the exclusive sales partner in Africa of Match Media Group, the group that powers advertising for brands including Tinder.
Why Tinder
• Reach 10s of million of consumers
• #1 Dating & Lifestyle App Globally
• Uncluttered campaign environment
• Robust Audience Targeting
• Supreme for branding!
Ad Opportunities
Swipe Right on Connections
Solutions
Branded Profile Card
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Unique content distribution platform – designed for storytelling
and for driving deep engagement amongst targeted users. -
Once users tap on the first image of the Branded Profile Card,
they will view a short preview of the profile bio. -
Each additional tap on the Branded Profile Card will enable
users to view up to 6 images in the profile gallery. -
Users that Like your brand will land on the “It’s a Match” screen.
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Users will Tap on the CTA to read your brand’s custom message in their inbox.
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Option to include a hyperlink to capture users’ attention with a strong call to action such as RSVP Now and drive them to your preferred landing page.
Solutions
Native Display Vertical
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It looks just like a regular Tinder profile card but is designed to drive engagements amongst targeted users at scale.
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Feature a strong CTA inviting consumers to engage further with your brand.
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For example:
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Shop Now
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Download Now
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Learn More
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1P Targeting: Gender, Age, Location, Device-type and Operating System.
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Other audience segments available upon request.
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Solutions
Native Display Optimised Screen
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Similar to Native Display Vertical but ad screen size is square (1:1)
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Feature a strong call to action inviting consumers to engage further with your brand.
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For example:
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Shop Now
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Download Now
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Learn More
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DSP Partners: DV360, The Trade Desk
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1P Targeting: Gender, Age, Location, Device-type and Operating System.
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Other audience segments available upon request.
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Solutions
Native Vertical Video
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Introduce your brand to millions of Tinder users utilising eye-catching sight, sound, and motion to grab users’ attention and driving action
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Feature a strong CTA inviting consumers to engage further with your brand.
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For example:
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Shop Now
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Download Now
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Learn More
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1P Targeting: Gender, Age, Location, Device-type and Operating System.
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Other audience segments available upon request.
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​
Solutions
Native Vertical Optimised Screen
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Similar to Native Video Vertical but ad screen size is landscape
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Feature a strong call to action inviting consumers to engage further with your brand.
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For example:
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Shop Now
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Download Now
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Learn More
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Landscape (16:9) and (1.91:1 ) formats available
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DSP Partner: DV360
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1P Targeting: Gender, Age, Location, Device-type and Operating System.
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Other audience segments available upon request.
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A Peak into Tinders Demographics
60%
Male
40%
Female
83%
Age 18-35
26%
Age 35+
How Tinder Works
Connections at your fingertips
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Easily create your profile by syncing your Facebook or Phone Number
Anonymously like or pass on profiles of real people nearby
Only match if both of you like each other
(“Double Opt-In”)
Matches can chat with each other within Tinder
Young Singles Show that Authenticity
is the key to Successful Dating
Online dating is now the most common way that singles are making new connections. Not only are the majority of people under 30 using dating apps according to a recent survey, but over half (55%) have been – and 37% know someone who has been–
in a serious relationship with someone they met on Tinder.
Talk to an Expert
Our teams are ready to discuss your growth goals - chat to us today.