Official SABC Digital Ad Sales Partner
Reach 37 Million
South Africans.
One Platform.
SABC is South Africa's most watched, most listened-to and most trusted media brand. As the official SABC digital ad sales partner, 365 Digital gives your brand exclusive access to 103 million touchpoints across TV, radio and digital — data-driven, brand-safe and rooted in the content South Africans actually choose to watch.
WHAT IS SABC+?
South Africa's stories.
Your brand's local stage.
SABC+ is South Africa's national streaming platform — live TV, catch-up, radio and on-demand content, all in one place. It's where South Africans watch Bafana Bafana, follow their soapies, stay informed on the news and listen to the stations that speak their language. It's not a niche platform. It's the national feed.
What makes SABC+ different from any global streaming service is what it carries: locally produced, culturally rooted content that audiences are deeply emotionally invested in. Skeem Saam. Uzalo. Generations. Live CAF football. SABC News. These aren't shows people passively scroll past — they're content people plan their evenings around.
As 365 Digital's exclusive SABC digital ad sales partner, we give your brand access to this audience — across streaming, VOD, catch-up and digital audio — with locally audited data, transparent reporting and ad formats that place your brand inside content South Africa is watching right now.
103M
Total touchpoint across
TV, radio and digital
37M+
South Africans reached
digitally on SABC+
19
Radio stations across
13 languages
7
TV channels across
FTA and OTT platforms
The SABC Ecosystem
Three Channels. One Campaign.
Total South Africa Reach
Mzanzi's biggest media ecosystem. One entry point
A single SABC campaign through 365 Digital can reach your audience across three distinct channels — each with its own format, audience behaviour and advertising opportunity.
Video Entertainment
12.3M
Total views on SABC+. 7 channels across FTA and OTT. Live sports, drama and news that drives the highest brand recall in South African television.
Radio Stations
5.3M
Audio network listeners. 19 stations in 13 languages. 63% share with low CPT delivery — the most cost-efficient reach in South African media.
Digital Networks
29.4M
Social followers. 2.55M website visitors. 218.5K mobile app users. Engaged digital audiences across platforms — with SABC's brand trust built in.
Key Content Drivers
The content South Africa
can't stop watching.
Your brand doesn't just appear on SABC+ — it appears alongside the shows, sports and news moments that command South Africa's full attention.
Live Sports
MTN8. Nedbank Cup Final. CAF Champions League. FIFA U-20 World Cup. Live sport is the highest-engagement content in any media ecosystem — and SABC owns South Africa's most-watched fixtures.
Drama & Soapies
Skeem Saam. Uzalo. Generations. Amalanga Awafani. These aren't just popular shows — they're appointment television that millions of South Africans build their evenings around, every single day.
News & Current Affairs
SABC News viewership up 31% month-on-month. In a world of misinformation, South Africans trust SABC News. Your brand beside that content inherits that trust.
Kids & Family
SABC reaches South African families — not just individuals. Kids content drives appointment co-viewing that puts your brand in front of parents and children simultaneously. One of the most underpriced audience segments in South African digital advertising.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
Advertising Formats
Every format. One audience.
Zero wasted impressions.
SABC+ offers a full suite of digital advertising formats — from pre-roll on live sports to advertiser-funded content and branded sponsorships. 365 Digital plans the right mix for your campaign objectives.
Live Streaming
Pre-roll advertising alongside live TV broadcasts on SABC+. Reach audiences simultaneously across devices — on the same content, in real time. Maximum co-viewing impact.
Video on Demand
Pre-roll, mid-roll and post-roll across SABC+'s full VOD library. Audiences choosing content on-demand are highly engaged — and receptive to advertising that fits the moment.
Catch Up
Missed episodes available for 7 days. Pre-roll, mid-roll and post-roll formats across catch-up content. Reach your audience whenever they watch —
not just when it airs.
Advertiser-Funded Content
Brand integration and sponsorship inside SABC+ content. Your brand becomes part of the show — not an interruption to it. Available across the full VOD library with extended visibility.
Digital Audio
Audio advertising across SABC's 19 radio stations. Reach commuters, workers and listeners in moments when screens aren't available. 13 languages. 5.3M listeners. Low CPT.
Live Pop-Up Channels
Event-based streaming channels for special moments — sports tournaments, national events, themed content. Limited duration, maximum concentration of audience. Sponsorships and brand integrations available.
R2.6B
Revenue Generated
We generated over R2.6 billion in attributable revenue (USD $154M) for our clients in 2025.
12.3B
Ad Impressions Served
Ad impressions served, with 114 million clicks driving traffic to client websites and apps in 2025.
1492%
Average ROAS
We achieved an average ROAS for our clients across all campaigns in 2025.
How to Advertise on SABC+ Digital Platforms
in South Africa
365 Digital is the official digital ad sales partner for SABC+, South Africa's national streaming and media platform. Through this exclusive partnership, advertisers can reach over 37 million South Africans and access 103 million touchpoints across 7 TV channels, 19 radio stations, and the full SABC Video on Demand (VOD) network within a brand-safe, locally regulated environment.
100% South African Reach
No global spillover. No wasted impressions on audiences outside your market. Every rand of SABC+ ad spend reaches a South African — across urban, peri-urban and rural markets that global platforms chronically underserve.
Trust & Brand Safety
SABC is a regulated, credible, nationally trusted broadcaster. Your ad appears in a curated, brand-safe environment — not algorithmically placed next to user-generated content you can't control. The brand association matters.
Emotional Engagement
South Africans don't just watch SABC content — they feel it. Local language, local stories, local sports. Emotional investment in content drives stronger brand recall than passive scrolling. This is where attention is real.
Value. Transparent Data.
Less cluttered ad environments mean higher share of voice. Cost-efficient CPMs with locally audited viewership data — no reliance on opaque, self-reported global metrics. You see exactly what your spend is delivering.
LET'S GROW
Ready to reach the audiences
no other platform can?
SABC+ puts your brand inside the content South Africa is watching, listening to and streaming — right now. 365 Digital handles the strategy, the buying and the reporting, so you get maximum impact from every rand of digital ad spend on South Africa's national platform.
Request the full SABC+ media rate card and let's build your campaign.
Talk to a Campaign Specialist →
FREQUENTLY ASKED QUESTIONS