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Mobile Marketing Glossary – The Cheat Sheet you never knew you needed



Mobile Marketing Glossary – The Cheat Sheet you never knew you needed.

MMP, DSP, CPC, MAU, DAU, ASO… these are just a few of the terms from our mobile marketing glossary.

Mobile marketing has its very own lexicon and lingo. The challenge in marketing is keeping up with marketing terminology. Honestly, it can get quite confusing at times, no matter how knowledgeable you are.

Brush up and be in the know with this helpful easy-to-use mobile marketing glossary.

If you’re a beginner, it’s the perfect cheat sheet. If you’re an expert you probably already know many of these terms, but it’s always a good idea to refresh your memory. It will help you stay on top of your game.

So, let’s jump right into the puzzling world of mobile marketing terminology.


A/B Testing

Also known as split testing. A process of comparing two variants.


Ad Campaign
Ad Network
Ai
App Analytics Tools
App Marketing
App Personalisation
ARPPU
ASO
Attribution
Banner Ad
Bounce Rate
Churn Rate
Click to Call
CPA
CPC
CPCV
CPE
CPI
CTA
CTR
Conversion
CPM
CR
CRO
Cross-Device
Cohort Analysis
Customer Journey
DAU
Deep Link
DSP
eCPM
Engagement Rate
Funnel
Geo-fencing
Geo-targeting
Geo-location
Impressions
IAP
IDFA
In-App Ads
In-App Events
In-App Messages
Interstitial Ads
Incent Traffic
KPI
LAT
Lifecycle Tracking
Long-Tail Keywords
LTV
Location-based Mobile Marketing
Marketing Automation
MAU
Mediation Platform
MAP
MMP
Native App
Non-incent Traffic
Non-organic Install
Onboarding
Opt-in
Organic Traffic
PPC
Programmatic Media Buying
Push Notifications
ROAS
ROI
Reach
Real-Time Bidding
Remarketing
Re-Engagement
Retention Rate
Segmentation
SEO
Session Intervals
Session Length
Targeting
Time of Inactivity
UX
UI
User Acquisition

If all of this still seems like mambo jumbo, contact us and we will walk you through these terms and your mobile journey.

Get in Touch with us.

Kim McLeod

Head of Performance Advertising

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