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Maximising Opportunities for Black Friday and Cyber Monday



As the holiday shopping season approaches, retailers and e-commerce platforms are gearing up for one of the most lucrative periods of the year: Black Friday and Cyber Monday. In this competitive landscape, Criteo has emerged as a vital partner for brands seeking to enhance their commerce growth strategies. 


This article explores how Criteo’s innovative solutions can help retailers capitalise on these shopping events.


The Significance of Black Friday and Cyber Monday


Black Friday and Cyber Monday have transformed from mere shopping days into full-blown shopping phenomena, with consumers eagerly anticipating deals and discounts. 


A landmark study by World Wide Worx, in partnership with Mastercard, Peach Payments, and Ask Afrika, reveals significant growth in South Africa’s online retail sector, which surged to R71-billion in 2023. This remarkable growth represents a 29% increase from 2022, positioning the sector to break the R100 billion mark by 2026.


With the rise of online shopping, the opportunity for growth has never been greater, but so too has the competition.


Criteo: Driving Commerce Growth


Criteo, a global technology company, specialises in personalised advertising and data-driven marketing solutions. Leveraging advanced algorithms and extensive consumer data, Criteo enables retailers to connect with their target audiences more effectively. Here’s how Criteo is positioned to drive commerce growth during the holiday season.


1. Personalised Marketing Solutions



One of Criteo's standout features is its ability to create personalised ad experiences. By analysing user behaviour and preferences, Criteo helps retailers deliver tailored ads that resonate with potential customers.


This personalisation is especially crucial during Black Friday and Cyber Monday when consumers are inundated with choices. Relevant ads can significantly enhance click-through rates and conversions.



2. Dynamic Retargeting


Retargeting is a powerful strategy for re-engaging potential customers who have shown interest in products but have not yet completed a purchase. Criteo’s dynamic retargeting capabilities allow retailers to show personalised ads featuring the exact products users viewed. This reminder can encourage hesitant shoppers to return and complete their transactions, capitalising on the urgency of limited-time deals.


3. Omni-channel Approach


Consumers today shop across various channels—online, mobile, and in-store. Criteo's omnichannel solutions ensure that retailers can reach their audience wherever they are. By unifying data from different sources, Criteo provides a comprehensive view of customer interactions, allowing retailers to craft cohesive marketing strategies that enhance the shopping experience across platforms.


4. Real-Time Insights and Analytics


Criteo's robust analytics tools equip retailers with real-time insights into consumer behaviour and campaign performance. This information is invaluable during high-stakes shopping events, enabling brands to make data-driven adjustments to their marketing strategies on the fly. Whether it's reallocating budget to the best-performing ads or tweaking messaging to better resonate with shoppers, Criteo’s analytics empower retailers to maximise their ROI.



5. Access to a Global Network


With partnerships spanning thousands of retailers and publishers worldwide, Criteo offers unparalleled reach. This global network enables brands to tap into diverse consumer segments, expanding their potential customer base during Black Friday and Cyber Monday. The ability to access international markets can lead to significant revenue boosts for retailers willing to scale their operations.





To fully leverage Criteo's capabilities, retailers should begin preparations well ahead of Black Friday and Cyber Monday. Here are some essential steps:


  • Plan Campaigns Early: Start crafting targeted campaigns that highlight promotions and key products well before the shopping days.

  • Optimise Product Listings: Ensure that product descriptions, images, and pricing are optimised for search and conversion.

  • Leverage Data: Utilise Criteo’s analytics to understand past consumer behaviour and refine marketing strategies accordingly.




Conclusion


As Black Friday and Cyber Monday approach, the potential for commerce growth is immense. Retailers who harness Criteo's innovative marketing solutions can enhance their visibility, engage their target audiences, and drive conversions during this critical shopping period. 


By embracing personalised marketing, dynamic retargeting, and omnichannel strategies, brands can set themselves up for success, turning the holiday rush into a profitable opportunity. With Criteo as a partner, the possibilities for growth are limitless.


Growth Story: Geewiz Drives Record-Breaking Sales


Geewiz, a leading online retailer, partnered with Criteo to enhance their campaigns.

With 2,491% ROAS and significant revenue generation, the campaign set a new standard for e-commerce innovation. It demonstrated the effectiveness of dynamic shopping feeds and AI-driven optimisations in driving exceptional results. 


The campaign not only exceeded its objectives but also set a benchmark for future e-commerce strategies, showcasing the potential for advanced technology to drive substantial business growth.


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