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365 Digital Resources
for Marketers
Helping you stay up to date with some helpful resources and industry information.
The Flaw in Last-Click Attribution: A Guide to Better Measurement
The Last-Click Illusion: Why Your Marketing Measurement Might Be Lying to You.
Jun 9, 20254 min read
The "Add to Cart" Blues: Why Online Shopping Needs a Spark of Joy (And How Brands Can Ignite It)
Shopping is no longer seen as a special occasion because it’s so ubiquitous. We no longer go shopping because we’re always shopping.
May 6, 20255 min read
The Power of Employee-Generated Content in a Mobile-First, Short-Form World.
One of the most underutilised yet powerful tools in this landscape is employee-generated content (EGC).
Mar 11, 20252 min read
South Africa Digital Streaming: Growth, Trends & Outlook to 2028
South Africa's Entertainment and Media (E&M) sector is showing resilience and is expected to grow at a compound annual growth rate (CAGR) of
Feb 19, 20253 min read
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