Criteo Commerce Growth is a powerful platform that helps businesses increase online sales by engaging with potential customers at various stages of their buying journey.Â
The "Touch, Tell, Sell" framework is a common approach used in marketing to guide customer interactions.Â
Let's explore how Criteo can be leveraged for each of these stages:
1. Touch: Establishing Initial Contact
Retargeting:Â Criteo's retargeting campaigns can re-engage users who have visited your website but didn't make a purchase. This is a great way to stay top of mind and encourage them to return.
Similar Audiences: Identify new users who share characteristics with your existing customers and target them with relevant ads.
Example:Â A user visits your online store and adds a product to their cart but doesn't complete the purchase. Criteo can retarget this user with ads featuring the abandoned product or similar items.Within the Touch phase we can also employ Prospecting which involves reaching out to potential customers who have not yet interacted with your brand. Criteo can help you achieve this through:
Lookalike Audiences:Â By identifying users who share characteristics with your existing customers, you can target them with relevant ads and capture their attention.
Interest-Based Targeting:Â Criteo's targeting capabilities allow you to reach users based on their online interests and browsing behaviour, even if they haven't visited your website.
Example:Â A fashion brand can use Criteo to create lookalike audiences based on their high-value customers. These audiences can then be targeted with ads featuring the brand's latest collections or seasonal trends.
Key benefits of using prospecting with Criteo:
Expand your reach:Â Discover new potential customers who may not have otherwise considered your brand.
Increase brand awareness:Â Introduce your brand to a wider audience.
Drive website traffic:Â Attract visitors to your online store or landing pages.
By effectively combining prospecting with retargeting and other strategies within the "Touch" stage, you can create a more comprehensive approach to customer acquisition and engagement.
2. Tell: Providing Information and Persuasion
Product Recommendations:Â Criteo's AI-powered recommendation engine suggests products that are likely to interest your customers based on their browsing history and purchase behaviour.
Dynamic Creative Optimisation (DCO): Personalise ad content in real-time based on user data, ensuring that each customer sees the most relevant message.
Example:Â A customer has shown interest in a specific category of products. Criteo can recommend complementary items or curated collections within that category.
3. Sell: Closing the Deal
Performance Optimisation:Â Criteo's platform continuously optimises campaigns to maximise ROI. This includes bidding strategies, targeting adjustments, and creative testing.
Cross-Device Tracking: Track user behaviour across multiple devices to deliver a consistent experience and increase the likelihood of conversion.
Example:Â A customer starts their shopping journey on a desktop but completes the purchase on a mobile device. Criteo can track this behaviour and ensure that the customer sees relevant ads across both platforms.
In summary, Criteo Commerce Growth offers a comprehensive solution for engaging customers at every stage of the buying journey. By effectively leveraging its capabilities for Touch, Tell, and Sell, businesses can drive increased traffic, improve conversion rates, and ultimately boost online sales.
Contact our team of commerce experts to book your first campaign.
Comments