Hunters Red Apple
Hunters needed to bring their new variant, Hunters Red Apple, to life among women. To drive consideration and purchases they needed to cut through the clutter and reach their target audience in an exciting way.
Objective
Hunters needed to bring their new variant, Hunters Red Apple, to life among women. To drive consideration and purchases they needed to cut through the clutter and reach their target audience in an exciting way.
As consumers are paying less attention to advertising it is now more important than ever that brands are creating bold and brave brand connections. Match the correct targeting and optimisation to reach a wider audience while captivating their attention with an engaging, relevant digital experiences.
Solution
Entravision Studio built a brand-new ad unit; Super-Billboard – a high impact ad unit that puts the brand front and centre.
The Super Billboard ad designed was full width 1920×480 banner that loaded at the very top of a premium publisher website. Upon a user scrolling the ad unit squeezed back to a 1920×150 that sat neatly above the publishers header throughout the users interaction on the website.
We measured every interaction and engagement on the ad, including heat and click mapping. Through deep analysis, our campaign manager teams were able to provide insights and learnings that informed decision making, leading to high engagement and increased purchase intent.
This ad unit was placed on premium publishers within the 365 Digital network, including EWN, KFM, 947, OLX, SlikourOnLife, Jobs Portal, Skills Portal, Careers Portal, Bursaries Portal, Food-Blog and Hello Peter.
Results
The campaign absolutely smashed global benchmarks, the campaign delivered a total of 1 000 079 impressions, driving 11 376 unique users to Britbox achieving a CTR of 1.14%.
By analysing the data, we saw 89.1% of users viewed this campaign from their mobile devices and as a result, the scroller with video creative saw the most engagement topping 5.80% running across, smartphones, feature phone and tablet devices.
The desktop video wallpaper achieved a 92.23% viewability with users spending an average of a whopping 21.07 sec on both creatives.
It’s clear that the South African online community was captured by the creative and was pulled into exploring more about the original mini-series.
22
DWELL TIME (SEC)
MOAT BENCHMARK 14SEC
92%
DWELL TIME (SEC)
MOAT BENCHMARK 14SEC
66%
VIEW TROUGH RATE BENCHMARK YOUTUBE VTR 15%