Geewiz soars: Achieving a remarkable 2,491% ROAS
Driving Revenue Growth Through Criteo's Innovative Dynamic Shopping Feed Campaigns.
Objective
Drive revenue sales through Criteo’s innovative dynamic shopping feed campaigns.
Challenge
Geewiz, a dynamic e-commerce platform, sought to enhance its revenue through advanced digital marketing strategies. The primary goal was to achieve a substantial return on ad spend (ROAS) while optimising their product feed and leveraging innovative technologies.
Solution
Partnering with 365 Digital, Geewiz collaborated closely with marketing strategist Ari to develop a comprehensive strategy:
ROAS Focus:
Together, Ari and the Geewiz team devised a strategic OneTag/Pixel Blueprint. This blueprint was instrumental in refining the customer journey, ensuring each touchpoint was optimised for conversion. The result was a significant increase in ROAS, aligning with Geewiz’s revenue objectives.
Dynamic Feed Enhancement:
Understanding the importance of relevance in digital advertising, the team focused on refining Geewiz’s dynamic product feed. By highlighting high-demand products and tailoring placements to match customer preferences, Geewiz achieved a feed that resonated directly with their audience’s desires.
Optimisation and Innovation:
Leveraging advanced AI and enhanced bidding strategies, the campaign was meticulously optimised. By focusing on lower-funnel tactics and prioritising top-performing channels, Geewiz maximised efficiency and ROI. This approach resulted in a remarkable return of R713,600 from a modest investment of R28,650.
Outcome
The collaborative efforts between Ari, Geewiz, and 365 Digital led to a transformative outcome. Geewiz not only surpassed its revenue targets but also established a scalable model for future marketing endeavours.
The success of the dynamic shopping feed campaigns underscored Geewiz’s commitment to innovation and customer-centricity, setting a new benchmark in digital marketing excellence.
ROAS
SALES
REVENUE
2,491%
2,491% ROAS was achieved with a budget of R28,650
312
Through the dynamic feed and Recency Remarketing we were able to drive 312 Sales in May 2024.
R713K
Revenue Generated in Sales
Conclusion
Through strategic alignment, meticulous execution, and a commitment to innovation, Geewiz exemplified how tailored digital marketing strategies can drive substantial business growth.
This case study serves as a testament to the power of collaboration and strategic vision in achieving remarkable marketing outcomes.
