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How Geewiz Won Black Friday

Geewiz achieved a 42.86% ROAS and maximised conversions.

Leveraging Criteo's dynamic product feed in our 2024 Black Friday campaign enabled us to deliver real-time, personalised ads that highlighted the most relevant products to each shopper, based on their behaviour and preferences.

Objective

Cut through the intense Black Friday noise to capture attention and accelerate online purchase volume. 

Solution

The core elements of the strategy recommended to the client were centred around:

ROAS Upliftment:

 

By closely collaborating with our client and continuously optimising our strategy, we drove a significant uplift in ROAS for the campaign. Through strategic targeting, real-time adjustments, and a focus on high-performing products, we ensured every Rand spent delivered maximum return—resulting in a stellar performance that exceeded expectations.
 

Dynamic Feed:

 

Leveraging Criteo's dynamic product feed in our Black Friday campaign enabled us to deliver real-time, personalised ads that highlighted the most relevant products to each shopper, based on their behaviour and preferences. This allowed us to stay ahead of the curve and reach consumers with the perfect offer at the perfect moment.


Product Focus:

 

We zeroed in on a product-focused approach using Criteo’s powerful commerce solutions, and the results speak for themselves: we achieved an impressive ROAS of 42.86%. By honing in on the right products at the right time, we maximised conversions and delivered exceptional returns for our client.

Outcome

Geewiz's Black Friday success, "Personalised for Peak Performance," focused on cutting through the noise and driving online purchase volume. 

ROAS

SALES

REVENUE

42.86%

42.86% ROAS was achieved

336

Through the dynamic feed and Recency remarketing, we were able to drive 336 Sales in BF weekend  2024

R1.15M

Revenue Generated in Sales

Conclusion

The strategy centred on three core elements: ROAS upliftment through close client collaboration, continuous optimisation, strategic targeting, real-time adjustments, and a focus on high-performing products to maximise returns; dynamic feed utilisation leveraging Criteo's technology for real-time personalised ads highlighting relevant products based on shopper behaviour; and a product-focused approach using Criteo's commerce solutions to target the right products at the right time. 

 

The results speak for themselves: an impressive 42.86% ROAS and maximised conversions, delivering exceptional returns for Geewiz.

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