KFC Celebrates on TikTok
KFC generates huge reach and awareness for their 50th birthday celebration using a HTC and 3D branded effect on TikTok
GOLD Winner at the MMA Smarties Awards 2023, Social Media Marketing.
Bookmark Award Finalist, Social communities, Social Media Innovation.
Challenge
KFC wanted to drive awareness for their 50th anniversary celebration. The challenge encouraged participants to celebrate with KFC by dancing to the official music while using the Branded Effect #KFCTurns50.
KFC wanted to sizzle and drive awareness for their 50th birthday celebration on TikTok in South Africa.
Solution
The Solution was to use a Hashtag challenge, 3D branded effect and content creators on TikTok to generate huge reach and awareness for their 50th birthday celebration.
The challenge encouraged participants to celebrate with KFC by dancing to the official birthday anthem, while using the 3D Branded Effect #KFCTurns50.
The effect was the first 3D branded effect on TikTok in South Africa and turned the user into Colonel Sanders.
Launching the HTC with popular local creators and running TopView, ensured high engagement and boosted consideration and the demand they were after.
Hashtag Challenge
167,951,689
video views
HTC Metrics
Highlights
31,359
user generated content
11,538,472
total engagement
Branded Effect
5,448,832
video views
BE Metrics
Highlights
1419
user generated content
46,817
total engagement
Results
The campaign was more than a flash in the fryer, the humorous and engaging videos from creators amassing a massive 168M video views on 31K user generated content videos garnering 11.5M total engagements.
The branded effect was a major success with 5.4M video views with 47K total engagements.
In addition, KFC received overwhelmingly positive comments from the TikTok community with over 390K comments delivering joy and brand love supporting #KFCTurns50.
What a finger-lickin’ success!
16%
Lift in Brand Performance
18%
Lift in Recommendations
21%
Lift in
Purchase Intent